At the time, most bicycle manufacturers in the United States sold in bulk to department stores, which in turn sold them as store brand models. F. Goodrich bicycles, sold in tire stores, Schwinn eliminated the practice of producing private label bicycles in 1950, insisting that the Schwinn brand and guarantee appear on all products. In exchange for ensuring the presence of the Schwinn name, distributors retained the right to distribute Schwinn bikes to any hardware store, toy store, or bicycle shop that ordered them. W. Schwinn tasked a new team to plan future business strategy, consisting of marketing supervisor Ray Burch, general manager Bill Stoeffhaas, and design supervisor Al Fritz. We reserve the right to limit order and item quantities. Schwinn followed the Scrambler line with the Predator in 1982,[38] their next step into the competitive modern BMX market. The Predator took just eight percent of the BMX market. Schwinn had a very successful BMX factory supported racing team (beginning in 1976) made up of some of the best riders of the day. They were even used for an episode of the TV show CHiPs. Do your research, both online and at local bike shops, to get the very best deal on vintage bikes or to restore your Schwinn to its original condition. While company ownership has changed over the years, the brand is still synonymous with quality and value. ACTIVE.com's editorial team relies on the knowledge and experience of fitness and wellness experts including competitive athletes, coaches, physical therapists, nutritionists, and certified trainers. This helps us ensure the products we feature are of the highest standard. Collectively, the team has spent countless hours researching equipment, gear, and recovery tools in order to create the most accurate, authentic content for our readers. Customer satisfaction is also a key part of our review process, which is why we only feature products that are highly rated. Like all Schwinn bikes, the Timber Trail AL comes with a limited lifetime warranty for as long as you own the bike. The trails are waiting, go and explore with Timber Trail AL. A growing number of US teens and young adults were purchasing imported European sport racing or sport touring bicycles, many fitted with multiple derailleur-shifted gears. The bicycles are black with green, yellow and blue accent colors on the downtubes. “Schwinn” is printed in green and yellow on the downtube of the bicycle and “Abbott” is printed in blue on the top tube of the bicycle near the bicycle stem and handlebars. While this bike’s suspension is great, we’d like to see a little more flexibility.