The manufacturer distributed unbranded or rebranded bikes through other companies, especially prior to the 1950s. From streamlined Aerocycles and classic Phantoms to Varsity eight-speeds and Sting Ray Krates, vintage Schwinn bicycles are popular with collectors. In addition to the fond memories these beautiful bicycles inspire, enthusiasts praise their quality workmanship and enduring value. Whether you're considering a vintage Schwinn for personal use or want to invest in a piece of American popular history, you'll have a lot of options. Up through the 1950s,continual investments were made to upgrade the capability of Schwinn to buildbicycles entirely from scratch in Chicago. Thenew managers would have to deal with increasing competition, an aging factory, and whether to rely on imports as the mainstay of new bicycleproduction. The 1980s would prove to be a critical test for the Schwinn familybusiness. Schwinn also was not idle in developing new bicycle models.They launched the extremely popular Black Phantom in 1949. With the first production bike designed specifically for indoor cycling, Schwinn set the standard for an industry. Riders experience enhanced comfort with adjustable seat slides and handlebars, and durable stretch pads. A product of input from hundreds of users, cycling instructors and fitness buyers, this innovative bike belongs in a class by itself – but your riders will definitely want it in theirs. Schwinn still was a company that could spot trends andquickly produced new bicycle models. In 1962 an executive at Schwinn named AlFritz noticed a trend in California of boys riding funny-looking bicycles. The remaining bicycle sales thatremained during the slump were to children. Bikesdid not have to last very long because children quickly outgrew them. Also, youngkids are rough on bicycles and they were ready for the scrap heap once theywere ready to move on to a larger size. The publication in 1895 coincides with the same year Schwinn was founded by Adolph Arnold and Ignaz Schwinn. This publication with the name Famous Schwinn Built-Bicycles very likely was marketing the original bicycles sold by the new bicycle company founded by the two founders. The brochure contains four interesting safety bicycles, including two for racing and two for everyday use. This is the full history of Schwinn as a family company from 1895 to 1992. I also have separate posts for different time periods that are the same as those in this article. The reason for them is that many people don't want to skim through the whole history to find information on a particular time period. “Two thousand is the high end of theboutique artists that are doing the hand-builts,” says Jay Townley, a veteranindustry analyst and principal in Gluskin Townley Group LLC. They brand sub-par, “bike shaped objects” solely to collect money from the unsuspecting and funnel it to a financial holding company. It is a space that embraces inclusivity, making room for everyone in a community that melds fun and sweat.? Our philosophy has always been to create leading products, programs, and experiences, no matter the vision. We’ve built our reputation through consistent innovation rooted in authentic cycling. We (ahem, our kids) wish this bike came in more than two colors. The REV 16 is currently available in either bright red or sea blue.