When Scott isn’t working, you’ll find him on the bike trail, riding a wave, or skiing down a mountain. While company ownership has changed over the years, the brand is still synonymous with quality and value. FRANK SCHWINN was a compulsive designer and draftsman, sketching ideas whenever they came to him. Frank started out as an apprentice designer and engineer just after World War 1. He attended engineering school a few nights a week, but his day job at the Excelsior factory gave him too much practical experience to keep up his interest in obtaining a college degree. Starting in 2005, Schwinn also marketed Motorscooters under the Schwinn Motorsports brand.[69] Production ceased in 2011 (approx).

While the Paramount still sold in limited numbers to this market, the model's customer base began to age, changing from primarily bike racers to older, wealthier riders looking for the ultimate bicycle. Schwinn sold an impressive 1.5 million bicycles in 1974, but would pay the price for failing to keep up with new developments in bicycle technology and buying trends. Schwinn was soon sponsoring a bicycle racing team headed by Emil Wastyn, who designed the team bikes, and the company competed in six-day racing across the United States with riders such as Jerry Rodman and Russell Allen. Developed from experiences gained in racing, Schwinn established Paramount as their answer to high-end, professional competition bicycles. The Paramount used high-strength chrome-molybdenum steel alloy tubing and expensive brass lug-brazed construction.